aufblen.de

The industry magazinefade in will be published as a completely revamped online magazine from mid-February 2017. This makes the FFHSH the first German film funding organisation to launch its own digital information portal.

"In future, we will be able to communicate industry-relevant topics from northern Germany even more strongly and in a more timely manner via a digital magazine," says Maria Köpf, CEO of FFHSH. "Our goal remains to strengthen the public perception of Hamburg and Schleswig-Holstein as a film location both regionally and nationally and to promote networking between local players."

With the digitalisation and further development of thefade in will address the changes in user behaviour and the growing need for information from the industry and those interested in the industry. In addition to ongoing film and location-related stories, interviews and set visits, guest articles, service provider portraits and cross-industry topics such as games, music and new media will also play a role. The self-image of thefade inThe programme of being a topic-setting platform for the industry will be continued and expanded to include new distribution channels and subject areas. The shift to the internet also offers the opportunity to offer new formats and media and creates greater flexibility and topicality in reporting, which means that young target groups, up-and-coming filmmakers and the supra-regional industry in particular can be served even better.