The OMNI data are collected on an ongoing basis and will now be published in annual studies.
In its first year, 55 film and TV projects took part in OMNI, including five feature films, eleven streaming projects, seven student projects and 32 television productions. A total of 4,002 cast and crew members were invited to take part in the survey, of whom 823 completed it in full. The response rate for the first year of the OMNI survey was therefore 20.6 per cent, providing an important foundation for future surveys. By way of comparison, the British Diamond system achieved a participation rate of 25 per cent in its first year.
Helge Albers, CEO of MOIN Film Fund: “The first OMNI Report is here – and with it, our first real glimpse into the inner workings of this long-term project. And this is just the beginning: from now on, this report will be published annually. But to really delve deeper, we need the whole industry on board. That’s why I’m calling on everyone: get involved with OMNI so that, together, we can show what really matters.”
According to the responses received so far, the gender balance is virtually even, and 20.5 per cent of respondents identify as queer – compared with 12 per cent nationwide. People with disabilities (4.5 per cent, national average 9 per cent) or with a migrant background (16.8 per cent, national average 30.4 per cent) are, according to the initial OMNI findings, significantly under-represented in the film and TV industry to date. The study highlights the high level of education within the sector: just under 90 per cent of respondents have at least a (vocational) A-level qualification, and half hold a university degree. Furthermore, data on care responsibilities, East/West socialisation and educational background is available for the first time.
Prof. Dr Skadi Loist, NTNU Trondheim, Script Writer for the OMNI Report: “The data collection carried out by OMNI enables a new form of industry monitoring. As a wide range of identity characteristics are recorded, we gain a truly multi-faceted view of the industry. And unlike in many other studies, these characteristics are not gathered through external attributions, but directly via self-reported information from the participants – this gives us a more nuanced picture.”
You can find the full OMNI Report here.
The OMNI Inclusion Data platform is made possible by a broad network of partners comprising the German Federal Film Board (FFA), Netflix, the Austrian Film Institute (ÖFI), Hessen Film & Media, the Baden-Württemberg Media and Film Society (MFG), nordmedia – Film and Media Society of Lower Saxony/Bremen mbH, ARD Degeto Film GmbH, Bavaria Film GmbH, Warner Bros. ITVP Deutschland GmbH and Constantin Film Produktion GmbH. OMNI was developed with the support of a broad industry advisory board and is subject to the provisions of the GDPR.
The OMNI Report with contextualisation was produced by Prof. Dr Skadi Loist (NTNU Trondheim) in collaboration with Inga Becker (OMNI) for MOIN Film Fund. The data and distributions were provided by The Everyone Project Limited, Ireland.
OMNI is also active on LinkedInand Instagram, where it shares updates on the latest developments and further strengthens dialogue with the industry
